E-mail marketing provides a very cost effective and efficient method of targeting a large audience quickly and can provide intelligence that is not possible through traditional methods such as direct marketing.

A well managed e-mail marketing campaign can enable a business to use their existing list of prospect e-mails to send highly personalised sales or follow up e-mails to each prospect, each categorised, perhaps providing multivariate analysis (for example which style of text link is more successful, blue or white). It can also provide a business with valuable intelligence such as when a recipient opens an e-mail, clicks on a link or forwards to another recipient.

E-mail marketing can:

• Target multiple contacts in a single click
• Personalise e-mails so they appear to have been sent to each individual recipient
• Determine when and how many times the recipient opened the e-mail, track click-throughs and score your leads
• Create rankings for your leads so you can target the most likely to be interested
• Full activity reporting so you can determine the most successful campaigns
• Fully automated options, click and go or schedule for late at night

We can help you to assess current data and technology, plan an e-mail marketing strategy and integrate with your current databases or data or, if required, source you new e-mail data. We will also determine your business intelligence requirements and design a strategy to obtain this information.